Strategies to Attract & Retain Employees During and After COVID-19
Your organization is most likely experiencing some level of economic fallout from the COVID-19 pandemic. Across the Pacific Northwest, we see...
3 min read
Krisann Hatch : May 16, 2020 3:44:15 PM
The post-pandemic workplace is going to look, feel, behave, and operate differently than before, and many of these changes may be permanent. It is more important than ever for leadership teams around the world to invest real time, energy, and commitment to their work environments, and in particular, their employees, as we all try to embrace this new normal.
The challenges are significant. Your employees may have feelings of uncertainty – they may not know how to act and react around others. They may not want to be at work because their children are still not back in school and are struggling with childcare. Your employees may be either overly cautious regarding the pandemic, or not cautious, or anywhere in between. Your employees may have experienced and still be experiencing heightened levels of anxiety – and they may not know how to manage it or deal with it.
The workplace itself will likely be different. Employees will have new rules, processes, and safety guidelines, all of which will bring about varying opinions. How does the employer implement things in the new workplace, yet still be productive and viable?
There are several key considerations and actions that employers can – and should – be taking in the current and post-pandemic world of work to create a healthy and productive culture and environment for all stakeholders:
First and foremost, you must communicate effectively, often, and with as much transparency as possible. Whatever your platforms for communication happen to be – stand-ups, staff meetings, electronic communications, Zoom, videos, etc. – it will be more important than ever that you are keeping your employees informed of what is going on. Require managers and supervisors to check in frequently with their direct reports and communicate consistently. Maybe it’s a weekly video from the CEO, weekly all-staff meeting, weekly 1:1s between managers and their direct reports – or better yet, all of the above. Consistency will be key!
Second, being empathetic and showing compassion and grace will be incredibly important in keeping your workforce. Your employees will look elsewhere if they perceive your managers and supervisors don’t care about them. Managers must be trained to interact with and respond appropriately to employees, particularly in times of high emotion. This requires being a good listener. You must stop what you are doing, give your undivided attention to your employee, and respond with empathy. And a little compassion and grace go a very long way towards your employees feeling supported.
Next, effectively implementing change means helping employees to accept and even embrace change more quickly. It is now more critical than ever. Three actions, as described in Development Dimensions International’s (DDI) course, Driving Change, can help you do that:
Lastly, leadership has the responsibility to ACT. Leadership must have a plan in place, communicate that plan effectively, and connect the dots by sharing how the plan relates to each employee. It will also be helpful to create rituals and routines, while also being realistic and flexible with regards to your expectations. And what is your rallying cry – what do we need to be doing right now? Your employees will need and appreciate a sense of control and to see that things are being handled. It is another vital human need. Your employees want to feel that they are in good hands and that the company has things under control.
While these are tough times, there is opportunity all around us that can be capitalized on in the workplace. Patrick Lencioni’s podcast, Why We Innovate in a Crisis, analyzes why there has been innovation during this time “and how we can bring that creativity and urgency back with us into the new normal.”
The post-pandemic workplace is going to look, feel, behave, and operate differently than before, and many of these changes may be permanent. It is more important than ever for leadership teams around the world to invest real time, energy, and commitment to their work environments, and in particular, their employees, as we all try to embrace this new normal.
Archbright’s courses, Communicating with Impact, and Driving Change, are great investments for the post-pandemic workplace.
A version of this article first appeared in June Insights.
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